Wan (Tongyi Wanxiang) Review (2026): Features, Pricing, Pros & Cons
Alibaba's image and video platform; Wan 3.0 supports 30 s segments, native audio and reference media, billed per second via API.
Tongyi Wanxiang spans text/image-to-image, text/image-to-video and image editing on a China site and wan.video internationally. The Wan 3.0 video model runs segments up to 30 s with free reference media and audio; API list price ¥0.6/s (720p) and ¥1.2/s (1080p). No novel parsing or episode compositing.
Pros
- 30 s segments and free reference media
- Native audio
- Images and video on one platform with a mature API
Cons
- No parsing, splitting or compositing
- Strict content moderation (gore terms rejected)
- Follows its own prompt conventions for silence/speech control
Against the field
Wan (Tongyi Wanxiang) against the field
- Script & novel parsingsame as 11 others1112211
- Character consistencysame as 8 others138413
- Storyboard & shot controlsame as 5 others175223
- Video generation qualitysame as 8 others3864
- Voice & audiosame as 5 others36524
- Episode compositingsame as 5 others542331
- Cost & free tiersame as 5 others3654
Coverage of the six stages
| Parsing | Reference art | Storyboard | Video | Audio | Compositing | Σ | |
|---|---|---|---|---|---|---|---|
| SceneMixer | 6/6 | ||||||
| LTX Studio | 6/6 | ||||||
| Xiaoyunque | 6/6 | ||||||
| LibTV | 5/6 | ||||||
| Veo / Flow (Google) | 5/6 | ||||||
| Hailuo (MiniMax) | 4/6 | ||||||
| invideo AI | 4/6 | ||||||
| Morph Studio | 4/6 | ||||||
| Wan (Tongyi Wanxiang) | 4/6 | ||||||
| PixVerse | 4/6 | ||||||
| CapCut | 3/6 | ||||||
| Sora (OpenAI) | 3/6 | ||||||
| Kling AI | 3/6 | ||||||
| Dreamina (Jimeng) | 3/6 | ||||||
| Runway | 3/6 | ||||||
| Luma Dream Machine | 3/6 | ||||||
| Vidu | 2/6 | ||||||
| Pika | 1/6 |
Published per-second prices
Features & pricing
Core features
- Text/image-to-video, 2–30 s per segment
- Reference image, video and audio inputs
- Text/image-to-image and editing
- API via Alibaba Model Studio
- Async tasks; prompt rewriting can be disabled
Pricing
- Free tier
- New-user free quota (per site)
- Starting price
- API ¥0.6/s (720p), ¥1.2/s (1080p); consumer plans per site
- Billing
- API per second; consumer membership/credits
- Platforms
- Web, API
Prime tier matches standard quality at higher speed. Series estimate →
Scores and basis
Methodology →Scored 1–5 per criterion on our published methodology from official documentation and hands-on testing; criteria without enough information are left unscored.
| Criterion | Score | Basis |
|---|---|---|
| Script & novel parsing | 1 | No parsing; single prompts |
| Character consistency | 3 | Reference images / multi-subject reference, manual |
| Storyboard & shot control | 3 | Canvas / manual arrangement |
| Video generation quality | 4 | |
| Voice & audio | 4 | |
| Episode compositing | 1 | Export segments, assemble by hand |
| Cost & free tier | 4 |
Best for
Models under the hood
Compare with alternatives
All alternatives →FAQ
Is Wan (Tongyi Wanxiang) free?
New-user free quota (per site) API ¥0.6/s (720p), ¥1.2/s (1080p); consumer plans per site
Can Wan (Tongyi Wanxiang) turn a novel into a short drama?
No Consistency: Reference image/video media
Who is Wan (Tongyi Wanxiang) for?
Long, low-cost segments with many references; as an alternate engine inside a pipeline.
What are the alternatives to Wan (Tongyi Wanxiang)?
See the Wan (Tongyi Wanxiang) alternatives page — every option on the same rubric with the criteria where it is stronger.
Sources
Official pages opened while writing; current pricing and features are always as shown on the vendor site.
- https://tongyi.aliyun.com/wanxiang/ — Wan (Tongyi Wanxiang)
- https://wan.video/ — Wan (Tongyi Wanxiang)
- https://help.aliyun.com/zh/model-studio/ — Wan (Tongyi Wanxiang)