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Wan 3.0 / 3.0 Prime Explained (2026): specs, list price, what it is good for, where to use it

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Alibaba's Wan 3.0 video model: up to 30 s per segment, free reference media, audio; Prime is the high-speed tier.

Specs

Segment length2–30 s
Resolution480p / 720p / 1080p
AudioNative audio; dialogue delimited by quotes, 'no dialogue' as control phrase
ReferencesReference image/video/audio, free
Intra-segment cutsMulti-shot prompts; execution varies by version
List priceAPI ¥1.2/s (1080p), ¥0.6 (720p), ¥0.3 (480p)
Where to useModel Studio API (workspace endpoint), Tongyi site, wan.video, SceneMixer

Official docs ↗

Wan 3.0 / 3.0 Prime vs other video models: seconds per generation

Published min–max; undisclosed models are not drawn
  1. Wan 3.0 / 3.0 Prime2–30s
  2. Sora20s
  3. Seedance 2.0 / 2.54–15s
  4. MiniMax Hailuo H34–15s
  5. Kling 3.0 / Omni5–10s
  6. Runway Gen-4.5 / Aleph5–10s
  7. PixVerse V65–10s
  8. Veo 3.18s
  9. Vidu4–8s
051015202530

Good for / caveats

Good for

Low-cost volume, long takes, reference-rich projects

Caveats

Strict moderation (gore terms rejected); disable prompt rewriting or it overrides cut points

Available in

FAQ

How much does Wan 3.0 / 3.0 Prime cost?

API ¥1.2/s (1080p), ¥0.6 (720p), ¥0.3 (480p)

How long can one Wan 3.0 / 3.0 Prime generation be?

2–30 s · 480p / 720p / 1080p

Is Wan 3.0 / 3.0 Prime good for AI short drama?

Good for: Low-cost volume, long takes, reference-rich projects. Caveat: Strict moderation (gore terms rejected); disable prompt rewriting or it overrides cut points.

How do I use Wan 3.0 / 3.0 Prime without coding?

Through platforms that expose it: Wan (Tongyi Wanxiang), SceneMixer

Sources

Official pages opened while writing; current pricing and features are always as shown on the vendor site.