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What is Vertical micro-drama? Definition, key points and related tools

A phone-first 9:16 drama format: 1–2-minute episodes, a hook in the first 3 seconds, a cliffhanger per episode; monetized by per-episode unlocks or ads. China's market was ≈ ¥50.5B in 2024; internationally led by ReelShort and DramaBox.

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